Membership

Visit Farmington promotes Farmington and the Four Corners region to leisure travelers, conventioneers, tour operators, travel agents, and travel writers. Businesses that care about and cater to this vital market will find Visit Farmington membership a valuable marketing opportunity and a great business resource.

Our team provides benefits that generate and enhance business opportunities for our member organizations. Visit Farmington is continually looking for members and partners interested in promoting Farmington and the assets found within San Juan County to leisure travelers. Please contact us to discuss membership opportunities and how we can help promote your business to leisure travelers, group tours, and locals. To contact Visit Farmington, call 505-326-7602 or email a staff member directly.

Visit Farmington Membership Benefits

Visit Farmington offers membership to businesses and organizations located within San Juan County, New Mexico. Three levels of membership are offered depending upon the type of business: Friend, Ambassador, and Trailblazer. Benefits vary depending upon the level of membership and can include:

Featured listing on Visit Farmington's website
Listing in the annual Farmington Vacation Guide
Two Free SERVE registrations per year and reduced membership pricing
First opportunity to buy an ad in the annual vacation guide
Delivery of bulk quantities of vacation guide, restaurant guide, and trail map
One-on-one marketing strategy consultation
Featured within social media marketing efforts, engaging both residents and visitors
Brochure space in the official Farmington Visitor Center
Members can provide promotional items to be offered to entities requesting welcome bag fulfillment
Inclusion in Visit Farmington Travel Blog, PR, and advertorial content
Influencer, media, and travel writer referrals
Tourism, hospitality, and outdoor recreation advocacy at the state and national level

Fuel The Journey Grant

Farmington, New Mexico, is more than a destination. It’s a place where outdoor lovers and active families thrive. At Visit Farmington, we believe tourism should do more than attract visitors; it should energize life journeys, strengthen local businesses, grow the economy, and create lasting momentum for our community. Considering this, Visit Farmington has created a grant to help our members launch bold, new ideas for the visitor experience. The Fuel the Journey Grant application term will be May 4 to June 30, 2026. Dues-paying members can apply for up to $25,000. By investing in Visit Farmington members and the experiences they bring to life, we are shaping a future where Farmington continues to evolve as a vibrant, active, and inspiring place to explore and to stay.

This Grant exists to catalyze high-impact, visitor-facing experiences that:

Generate measurable tourism growth, ideally overnight stays
Strengthen Farmington’s tourism economy
Align with the Farmington brand positioning
Create recurring, marketable experiences
Elevate the community’s reputation as a leisure destination

Applications for 2026 must be submitted to Tonya Stinson, Executive Director, by June 30, 2026. Please review the Fuel the Journey Grant application for all terms and guidelines.

Visit Farmington Members

Visit Farmington works with membership and industry partners to promote Farmington and the assets found within San Juan County to leisure travelers. The tourism and hospitality industries are vital to the economic development of the region. In a united effort, the following businesses and organizations work together to enhance the Stay, Play, Live, and Work in Farmington.